Lincove was founded by perfecting the foundation of the most essential part of the bed: The pillow. A lot of knowledge, trials and research is what drove the company to launch as the experts in pillows. We know pillows best, that’s what we do. 

 So, you need a new pillow. You really want an upgrade or you want something the same as your trusted old pillow, which has become like another limb. Choosing the perfect pillow can be daunting, individual preferences are as plentiful as pillow choices.

To make it all easy and user-friendly we have broken down the fine components entailed in the anatomy of a pillow.

So you know that goose down pillows are luxury items, but do you know why?

Understanding different fills: Feather vs down: 

Feathers have hard stiff quills, down does not. Feather filled pillows are a lot more economical than down filled pillows, but the insulating property and cloud-like airiness cannot be compared.

Down is a layer of insulation that geese and duck have underneath their feathers to keep them warm and dry. Goose down is chosen for its luxurious warmth, softness, superior resilience, loft and insulating properties, unmatched by synthetic fills. Body temperature is better controlled as well as body alignment during sleeping. 

Down is sourced from many different countries, it is a common misconception that down from one country is superior to that of another. Generally speaking, location does not have any bearing on the quality of goose down. As long as the pillow is filled more than 90% with down and not diluted with inferior fill you can rest assured about the quality of the pillow. Shop goose down pillows here 

Another major factor to consider in the quality of your pillow is: 

Fill power (FP)

Fill power refers to the measurement of the loft or fluff. It is the true measure of quality in a pillow and it is tested by measuring the amount of space 1 oz of down takes up. The more space it takes; the higher the fill power. A higher fill power will give you a lighter, more fluffy comforter or pillow for a given warmth level.

Fill Power above 600 is considered luxury quality, 700 FP is a great balance between luxurious feel, durability and cost-effectiveness and the rarest, most luxe is 800 FP. 

Firmness

 Do you like your pillows fluffy and airy or dense and full? We offer pillows in 3 firmness choices, for those that sleep on their back, stomach or side. For stomach sleepers, and those that prefer less density, the soft is a perfect choice. For back and side sleepers who need to keep their spine aligned, a bit more density is necessary, making the medium or firm the ideal choice. Whichever firmness you decide on, always fluff your pillow by rubbing the fill to the centre for that satisfying cloud like feeling as you sink your weary head to rest upon a little mountain of fluff. 

What is RDS (responsible down standard)

The RDS ensures that down does not come from animals that have been subjected to any unnecessary harm, such as force-feeding or live-plucking, provides traceability in the supply chain, and helps validate and track the down used in our products from farm to finished garment. We use only RDS down in our products ensuring that animal cruelty was not compromised in the making of a pillow. 

Whatever your sleep style or preference, there is a pillow for you. 100% satisfaction guaranteed.

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