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PILLOW BUYING GUIDE
What fill power is best for pillows?
For most sleepers, a fill power between 600 and 800 is best. Fill power measures the loft and quality of down — higher numbers mean lighter, fluffier clusters that trap more air and hold their shape longer. A 600–700 fill power gives soft-to-medium pillows their plush, breathable feel, while 800 and above delivers premium loft that resists flattening, so there is no re-fluffing at 3am.
PILLOW BUYING GUIDE
What fill power is best for pillows?
For most sleepers, a fill power between 600 and 800 is best. Fill power measures the loft and quality of down — higher numbers mean lighter, fluffier clusters that trap more air and hold their shape longer. A 600–700 fill power gives soft-to-medium pillows their plush, breathable feel, while 800 and above delivers premium loft that resists flattening, so there is no re-fluffing at 3am.
What fill power actually measures
Fill power is the volume in cubic inches that one ounce of down occupies. It is a measure of quality and loft, not of weight or firmness. Higher fill power means larger, more mature down clusters that trap more air, so you need less fill to reach the same loft — making the pillow lighter, more breathable, and more durable over time.
Loft, not weight
Higher fill power lofts more air per ounce, so a premium pillow feels light yet substantial.
Breathability
More air pockets regulate temperature, keeping you cool in summer and warm in winter.
Longevity
Mature clusters resist clumping and hold their loft all night, season after season.
What fill power actually measures
Fill power is the volume in cubic inches that one ounce of down occupies. It is a measure of quality and loft, not of weight or firmness. Higher fill power means larger, more mature down clusters that trap more air, so you need less fill to reach the same loft — making the pillow lighter, more breathable, and more durable over time.
Loft, not weight
Higher fill power lofts more air per ounce, so a premium pillow feels light yet substantial.
Breathability
More air pockets regulate temperature, keeping you cool in summer and warm in winter.
Longevity
Mature clusters resist clumping and hold their loft all night, season after season.
Fill power ranges, explained
Use this guide to match fill power to how you sleep and the feel you want.
Fill power ranges, explained
Use this guide to match fill power to how you sleep and the feel you want.
Fill power in practice
Lincove fills every pillow with Downmark-certified Canadian down in a 500 thread count cotton sateen shell. Here is how two of our fill powers compare in real terms.
625 FILL POWER · MEDIUM
Signature™ Canadian Down Pillow
A plush, balanced loft that cradles the head and neck — our best-selling everyday choice for back and combination sleepers.
From 358
800 FILL POWER · PREMIUM LOFT
Signature™ Canadian Down Pillow
Our highest fill power, made with Hutterite Canadian down. Lofts higher with less weight and holds its shape night after night — ideal for side sleepers.
From 358
Fill power in practice
Lincove fills every pillow with Downmark-certified Canadian down in a 500 thread count cotton sateen shell. Here is how two of our fill powers compare in real terms.
625 FILL POWER · MEDIUM
Signature™ Canadian Down Pillow
A plush, balanced loft that cradles the head and neck — our best-selling everyday choice for back and combination sleepers.
From 358
800 FILL POWER · PREMIUM LOFT
Signature™ Canadian Down Pillow
Our highest fill power, made with Hutterite Canadian down. Lofts higher with less weight and holds its shape night after night — ideal for side sleepers.
From 358
Related questions
Not always. Higher fill power means better loft per ounce and greater durability, but the best number depends on how you sleep. A 625 fill power can be the perfect medium pillow, while 800 suits sleepers who want maximum loft and longevity.
Related questions
Not always. Higher fill power means better loft per ounce and greater durability, but the best number depends on how you sleep. A 625 fill power can be the perfect medium pillow, while 800 suits sleepers who want maximum loft and longevity.
Crafted around fill power, not hype
Every Lincove pillow is filled with Downmark-certified Canadian down, finished in a 500 thread count cotton sateen shell, and backed by a 60-night sleep trial and a 5-year warranty. We let the fill power, construction, and certifications speak for themselves.
Crafted around fill power, not hype
Every Lincove pillow is filled with Downmark-certified Canadian down, finished in a 500 thread count cotton sateen shell, and backed by a 60-night sleep trial and a 5-year warranty. We let the fill power, construction, and certifications speak for themselves.