Side sleepers typically need a higher loft (4-6 inches) to fill the space between head and shoulder. This keeps your neck aligned with your spine and prevents shoulder pressure.

Medium to medium-firm works best for most side sleepers. Too soft won't provide enough support, while too firm can create pressure points at your ear and shoulder.

Down provides moldable support that conforms to your neck curve. Down alternative offers similar comfort with hypoallergenic benefits. Both maintain loft better than traditional polyester fill.

Your head should align with your spine when lying on your side. If your head tilts down, the pillow is too low. If it tilts up, it's too high.

Yes. A pillow that's too flat or too high forces your neck into an unnatural angle all night. This strains muscles and can lead to chronic neck and shoulder pain.

Look for pillows with good shape retention and breathability. Quality construction prevents flattening over time, while breathable materials help regulate temperature throughout the night.

Canadian down offers superior loft and compressibility. It molds to your neck's contour while maintaining support, and its natural breathability prevents overheating during sleep.